Invisible Touch

Author: Harry Beckwith

Stock information

General Fields

  • : 39.99 NZD
  • : 9780446699839
  • : Little, Brown & Company
  • : Business Plus
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  • : 01 November 2009
  • : 190mm X 128mm X 18mm
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  • : 39.99
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  • : books

Special Fields

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  • : Harry Beckwith
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  • : Paperback
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  • : 658.8
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  • :
  • : 256
  • : Sales & marketing
  • : illustrations
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Barcode 9780446699839
9780446699839

Description

In this follow-up to his bestselling debut "Selling the Invisible," Beckwith offers an upfront, provocative look at what's at the heart of any successful service-oriented business--a knack for attracting clients and keeping them satisfied.

Reviews

"Harry Beckwith makes the invisible engagingly accesible."
-- The Motley Fool, Fool.com