Sports Marketing

Author: Jane Summers

Stock information

General Fields

Price : 105.99 NZD
ISBN : 9780170128599
Publisher : 38764
Imprint : 38764
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Publication date : 01 July 2005
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Produced in : Australia
RRP : 140.0
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Product Type : books

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color :
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Author : Jane Summers
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Bind : Paperback
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Dewey classification : 796.0698
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Library of Con LOCSH :
Pages : 320
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Illustrations : Illustrations
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9780170128599

Description

Aimed at the managerial and strategic level, this book takes a consumer- and market-based approach. It covers the general differences between marketing of sport and marketing of other products and services.

Author description

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