Very commercial, 'pink' package which will draw in readers of the first Mermaid SOS series as well as those who have read Rainbow Magic, The Tiara Club books and Nina Fairy Ballerina series.The high quality of writing and illustration sets it apart from the leading competition as well as having a gentle environmental theme of global warming throughout.Instant in-store presence launching with a strong and attractively branded look.

Gillian Shields is the author of several picture books for children including Ben and Gran and the Whole, Wide, Wonderful World illustrated by Katherine McEwen and published by Macmillan in 2004 and The Starlight Baby illustrated by Elizabeth Harbour and published by Simon and Schuster in 2005. This is her first appearance on the Bloomsbury list. Helen Turner was born in 1980 and grew up in the North East of England. After receiving her BA Honours in Graphic Design at Nottingham Trent University in 2003, Helen found her big break illustrating the problem pages for Mizz magazine and star signs for Bliss magazine. In 2005 she started illustrating for children's educational books. Working for Oxford University Press and QED Publishing, Helen has illustrated a wide variety of interesting characters - from alien teachers and tyrannosaurus rex to children with magic socks and talking dolls! A series of books she has illustrated called Everybody Feels... by Jane Bingham, will be published by QED in September 2006.